 Our History and Philosophy
In 1974, I was the scholarship director for a private Montessori School in Boulder, CO with a long range goal of entering the social work or psychotherapy field. I was frustrated with the disparity between our stated cultural philosophy that children are a high priority and the reality I saw. Particularly, I worked with many single moms who out of necessity had to work and who could not find jobs that recognized, respected and worked around their most important job - that of being good mothers.
My philosophy has expanded since then and I have come to believe that if we would truly make children - all children...of all national and ethnic origins and creeds - a global priority that the horrendous threats we live with daily - nuclear devastations, environmental ruin, poverty, famine and illness would be more easily resolved. Many seem to be primarily motivated by the desire for profit at any cost with little recognition that the price we are paying could erode away human existence on this planet.
 Armed with only a dream that a business could be a positive social force and benefit all who came in contact with it, I opened Grandrabbit's Toy Shoppe on October 3, 1977. Any knowledge or business experience on my part was severely lacking, so the first years were a rather comical series of "learning experiences" until I discovered the ins and outs of the business world...the ole' "jump in the middle of the lake to see if you can swim" method!
The name "Grandrabbit" was taken from a wonderful old lady I knew whose children nicknamed her "Rabbit" and so when she became a grandmother she became known as "Grandrabbit".
Over thirty years later our goals remain the same:
| To be an evolving business organization that benefits everyone involved, to be successful in human as well as financial goals and to be a catalyst for positive social change. We are committed to offering high quality, aesthetically pleasing playthings that contribute to a child's learning and development. |
Again, Welcome to Grandrabbit's!
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