Colorforms 70th Anniversary Set

Classic Colorforms Play For Over 70 Years!

Colorforms is one of the oldest and most respected names in the U.S. toy industry. It began in 1951 when two art students, Harry and Patricia Kislevitz, were experimenting with a new medium — a flexible vinyl material. A friend who manufactured pocketbooks thought they could find a creative use for the material. The Kislevitzes discovered that the vinyl stuck to the glossy paint in their bathroom. They cut shapes out of the material and placed them on their walls, leaving extra vinyl and a pair of scissors out for guests to add to their creation.

After observing how much fun everyone had, they decided to market this creative activity as a consumer product. The Original Classic Colorforms set was born, and was first launched through FAO Schwarz and was considered by the New York Museum of Modern Art (MOMA) for its permanent collection.

More than 1 BILLION Colorforms sets have been sold since 1951!